Adrien Book

Hello, I'm Adrien Book, and I am the captain of this tiny digital ship. Over the past 4 years, I have developed a keen interest for exploring every aspects of the technology-specific issues plaguing our world. ​I started The Pourquoi Pas in 2017 as a Tech/Strategy Newsletter, and have since turned it into the blog you see before your eyes.
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As technology affects each and everyone one of us, I believe that making the discourse surrounding it accessible to all is paramount. Including as many stakeholders as possible to the discussion is key to making technology work for everyone. Hence The Pourquoi Pas' tagline : Tech made Easy.
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To this effect, you will find within this site a plethora of content :
Artificial intelligence examples, definitions and insights
Business model innovation examples, tips and tools
Entrepreneurship advice and insights gleaned through years of advising startups
Retail trends, technologies and insights
Future technology outlook and further insights into what they mean for our societies

Though I am not a journalist, I do have some credentials to my name, which shape the lens through which I analyse the issues explored :
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I am a strategy consultant for a large technology consulting company, with over 4 years of experience in Transformation (note, however, that all views expressed are my own).
I was crowned "AI Write of the Year" by Hackernoon in 2019, and "Technology Contributor of the Year" in 2020.
I was a finalist of The Economist's "Essay competition for young people".